Say goodbye to vendor sprawl and hidden fees. Big Crunch unifies your ad stack, streamlines operations, and puts you back in control—so you can focus on what matters: your content and your community.
Ditch the chaos of multiple vendors and surprise fees. Manage your entire programmatic strategy in one place—no contracts, no headaches, just full control and instant insights.
Easily implement best practices like dynamic insertion, lazy-loading, viewability-based refresh, and device-aware placement — all without touching the codebase. Gain full control from a single dashboard and let our automation handle the heavy lifting
Seamlessly integrate Prebid, Amazon TAM, and direct deals into one cohesive workflow — no patchwork setups or vendor juggling. Control every demand partner from a single dashboard and let our platform drive higher competition and better results automatically.
Effortlessly connect leading identity partners and unlock real-time analytics. Track revenue and content performance in real time. Make confident decisions, fast.
Automatically boost earnings with dynamic floors, bid shaping, and intelligent auction tuning. Maximize the value of every impression with tools that adapt in real time — no manual updates, no guesswork, just higher yield built in.
Prebid's arrival sparked an explosion of ad-tech vendors—thousands of companies promising revolutionary solutions while delivering marginal value and exponential complexity. Publishers found themselves drowning in a sea of redundant technologies, each adding another layer of inefficiency to their revenue stack.
The industry's response? Managed service companies that promise to navigate this chaos for a hefty percentage of your revenue. These middlemen profit from the very complexity they claim to solve, often providing minimal oversight while taking maximum compensation.
Publishers deserve better.
Big Crunch delivers what the programmatic ecosystem should have been from the start: a comprehensive, self-serve platform that includes the tools you actually need. No vendor bloat. No unnecessary complexity. No revenue-sharing grifters.
Stop paying premiums for managed services that manage very little. Ignore the vendor noise of promised uplift and fake testimonials. Take control of your programmatic strategy with a platform built by ad ops veterans.
Ready to reclaim your revenue and sanity? Experience programmatic advertising the way it should be.
+ $0.015 CPM on Ad impressions
Curious about how our platform simplifies ad ops, boosts your revenue, and puts you in control? You're in the right spot—find answers to the most common questions from publishers like you.
Go live within an hour. Our self-serve onboarding is simple, and our experts are here to help whenever you need it—no tech headaches, no waiting.
All major display, video and native formats are supported—lazy-load, refresh, adhesion, and custom units. Easily set up and optimize everything from your dashboard.
No long-term contracts or commitments. Pay a flat monthly fee plus a clear CPM, and cancel anytime—no hidden terms.
It's straightforward: $250 per month plus $0.015 CPM on Ad impressions. No surprise fees, no revenue share, and all features included.
Yes! Plug in Prebid, Amazon Publisher Services, Google Ad Manager, and Ad Exchange. Integrate top ID partners for seamless identity resolution.
You'll have access to experienced ad-ops pros who actively manage top publishers. Whether you need advice or troubleshooting, real help is always available.
Questions? Ideas? We're here to help you simplify ad ops, boost revenue, or just chat about the future of publishing. Reach out anytime—real people, real answers.
The founding team behind Big Crunch has been building scalable ad tech for over a decade.
Before launching this platform, we built Proper Media into one of the largest ad management companies in the industry. Managing over $150M in annual programmatic revenue for more than 100 websites by the time we were acquired by a major SSP. Our publishers included some of the most premium websites in the world.
Our team has also acquired, operated, and turned around some of the internet's most iconic brands (Snopes, TvTropes, and Salon). Completely overhauling them from a tech, operational, and management standpoint. Multiple times taking them from the brink of bankruptcy to significant profitability in relatively short order. We've been in the weeds handling the countless details that create real enterprise value for large websites.
Publishers are burnt out from the constant stream of pitches from monetization platforms. We get it. Nearly every company in this space claims to boost revenue, streamline operations, and offer the best technology. In reality, everyone is building almost the exact same thing. Every platform is built on prebid, has a config UI, analytics of varying quality, and some features like dynamic flooring and traffic shaping that are not as complex as they may seem.
Publishers already lose a huge chunk of each ad dollar to the supply chain. It is no longer a sustainable model for publishers to pay the current SaaS fees or Rev Shares to existing platforms. That is what we have set out to change. We've leveraged the newest technology to build a platform that includes everything a publisher needs to operate at a cost that is significantly lower than anything on the market or what it would cost to build internally.